Home › Services › Google Ads Management

Google Ads Certified

5+ Years Experience

$2M+ Ad Spend Managed

Google Ads Management That Puts Your Business at the Top — and Keeps It Profitable.

We manage Google Search, Local, Shopping, and Display campaigns for ecommerce brands and local businesses across the USA. Every campaign is built to drive real revenue — not just traffic. No wasted spend. No vanity metrics. No guesswork.

Google Ads

Last 30 days

● Live

5.2x

Return on Ad Spend

847

Total Conversions

$1.84

Avg. Cost Per Click

78%

Search Impression Share

Conversion Trend — Last 30 Days

+38%

● Search_Brand+NonBrand_Exact · Active

Managed by MH Marketing · Baltimore, MD

Is This Right For You?

Our Google Ads Service Is Built For Two Types of Businesses

Google Ads works differently for ecommerce brands and local businesses. We’ve built specialized playbooks for both.

Ecommerce Brands

Shopify · WooCommerce · Google Shopping · Performance Max

You sell products online and need Google Shopping, Search, and Performance Max campaigns that profitably acquire customers who are actively searching to buy — not just browsing. Every campaign tied directly to revenue and ROAS.

You're a fit if:

You're spending (or want to spend) $1,000–$100,000/month on Google Ads
Your Google Shopping campaigns are underperforming or unstructured
You want ROAS-focused campaigns with real conversion tracking
You've tried Smart campaigns or auto-bidding and they've burned your budget
You need feed optimization and product-level bidding strategy

This is me — book a call →

Local & Service Businesses

Home Services · Healthcare · Legal · Real Estate · Restaurants

You need customers in your area finding you first on Google when they search for your service. Local Search ads, Local Services Ads (Google Guaranteed), and geo-targeted campaigns that drive calls, form fills, and foot traffic — not just website visits.

You're a fit if:

You want to dominate local search results in Baltimore, MD and surrounding areas
You need more phone calls and qualified leads from Google
You're paying too much per lead from your current Google campaigns
You want Local Services Ads (Google Guaranteed) set up and managed
You want complete visibility into exactly what keywords are spending your budget

This is me — book a call →

Sound Familiar?

The Google Ads Problems We Fix Every Single Week

These are the exact issues we find in almost every Google Ads account we audit:

Budget Disappearing on Irrelevant Searches

Google’s broad match and Smart campaigns are burning your budget on searches that have nothing to do with your business. You’re paying for clicks from people who will never buy — and Google’s algorithm is optimizing for spend, not your profit.

Found in 82% of audited accounts

Low Quality Scores Inflating Your Costs

Your Quality Scores are sitting at 3–5/10, which means you’re paying 2x–3x more per click than competitors with optimized accounts. Poor ad relevance, weak landing pages, and low expected CTR are silently doubling your cost-per-acquisition every single day.

Quality Score directly controls your CPC

Smart Campaigns and Performance Max Eating Your Budget

Google’s automated campaigns sound great in theory — but they optimize for Google’s revenue, not yours. Without proper asset groups, audience signals, and exclusion lists, Performance Max becomes an uncontrollable spend machine with no transparency into what’s actually working.

The #1 complaint in new Google Ads accounts

No Real Conversion Tracking — Flying Blind

Your Google Ads account shows ‘conversions’ but you can’t tell if they’re real sales, phone calls, or form fills. Your Shopify revenue doesn’t match Ads Manager. Without accurate server-side conversion tracking, every optimization decision you make is based on corrupted data.

Affects 70%+ of small business accounts

Competitors Outbidding You on Your Own Brand Terms

Competitors are bidding on your brand name and stealing clicks from customers who were already searching for you specifically. Meanwhile, your own brand campaign is either non-existent or poorly structured, costing you warm traffic you should own for pennies.

Brand term poaching costs businesses millions

Wasting Money on the Wrong Keywords

Your keyword list is a mess of broad match terms, irrelevant search queries, and zero negative keywords to filter out garbage traffic. You’re bidding on ‘free’ and ‘DIY’ searches because nobody ever built a proper negative keyword list. Every bad click is money you’ll never get back.

Negative keywords = instant budget savings

Every single one of these is fixable. Here's exactly how we fix them.

What We Do

Full-Service Google Ads Management — Every Campaign Type Covered

We don’t just set it and forget it. We build, optimize, and scale campaigns engineered around your specific revenue goals.

Google Search Campaign Management

We build tightly structured Search campaigns using exact match and phrase match keywords organized into single-theme ad groups (STAGs). Every ad group has a specific keyword intent, tailored ad copy, and a matching landing page. No broad match spray-and-pray. Precision targeting for every search query that matters to your business.

Exact + phrase match

STAG structure

Ad copy testing

Quality Score optimization

Fixes: Wasting money on wrong keywords

Google Shopping & Performance Max

We optimize your Google Merchant Center product feed, build segmented Shopping campaigns by product category and margin, and structure Performance Max campaigns with proper audience signals, asset groups, and brand exclusions. You get Shopping campaigns that scale ROAS — not just spend.

Feed optimization

Product segmentation

Performance Max

ROAS bidding

Fixes: Smart Campaigns eating your budget

Local Services Ads (Google Guaranteed)

We set up and manage your Google Guaranteed profile, help you qualify for verification, optimize your service categories and coverage areas, and manage lead disputes. Local Services Ads appear above everything else in local search — including regular Google Ads. For local businesses, this is the highest-value placement on Google.

Google Guaranteed setup

LSA optimization

Lead dispute management

Review strategy

Fixes: Low visibility in local search

Conversion Tracking & Attribution Setup

We implement server-side Google Ads conversion tracking via Google Tag Manager, set up GA4 goals, and reconcile Google Ads conversions with your CRM or Shopify revenue. We configure call tracking, form submission tracking, and ecommerce purchase events so every dollar of ad spend is tied to a measurable outcome.

Server-side tracking

GA4 integration

Call tracking

CRM reconciliation

Fixes: No real conversion tracking

Negative Keyword Management & Search Query Mining

Every week we mine your Search Terms Report for irrelevant queries and add them to campaign-level and account-level negative keyword lists. We also proactively build negative keyword lists before launch based on your industry. This single practice typically reduces wasted spend by 20–40% in the first 60 days.

Weekly search query review

Negative keyword lists

Search term mining

Wasted spend reduction

Fixes: Budget disappearing on irrelevant searches

Quality Score Optimization & CPC Reduction

We systematically improve Quality Scores across your account by tightening ad group themes, rewriting ad copy for higher expected CTR, improving landing page relevance and load speed, and aligning keyword intent with ad message and destination page. Higher Quality Scores mean lower CPCs — and lower CPCs mean more conversions for the same budget.

Ad relevance optimization

Landing page alignment

CTR improvement

CPC reduction

Fixes: Low Quality Scores inflating costs

All of the above is included in a single flat monthly retainer. No à-la-carte upsells.

Management fee is based on your monthly ad spend. Book a call for a custom quote.

Our Process

How We Transform Your Google Ads Account From Wasteful to Profitable

A structured 5-step system — applied to every account we manage, every time.

Week 1: Deep Account Audit

Week 1

We perform a comprehensive audit of your entire Google Ads account — or your business goals if you’re starting fresh. We review campaign structure, keyword match types, Quality Scores, conversion tracking accuracy, bidding strategy, search term reports, ad copy performance, and landing page relevance. We produce a written audit report that tells you exactly what’s wrong, what’s working, and what we’ll fix first.

Week 1–2: Account Restructure & Strategy Build

Week 1–2

Based on the audit findings, we rebuild or restructure your account. We reorganize campaigns into tightly themed ad groups, install full negative keyword lists, fix conversion tracking at the server-side level, set up proper bidding strategies tied to your actual CPA or ROAS targets, and write new ad copy variants for testing. You review and approve the structure before anything goes live.

Week 2: Tracking Setup & Campaign Launch

Week 2

We implement all conversion tracking before a single dollar is spent. Google Ads conversion tags via GTM, GA4 event goals, call tracking numbers, and Shopify or CRM revenue import (where applicable). We verify every conversion action is firing correctly. Then we launch campaigns with conservative initial bids, review after 48–72 hours, and begin the first optimization cycle.

Weeks 3–4: First Optimization Sprint

Weeks 3–4

The first two weeks of live data drive every optimization decision. We mine search term reports daily, add negatives aggressively, identify winning ad copy, pause underperforming ad groups, and begin adjusting bids based on device, location, time-of-day, and audience performance data. You receive your first weekly Loom walkthrough video explaining exactly what we’re doing and why.

Month 2+: Scale, Expand & Compound

Month 2 onwards

Once core campaigns are profitable, we expand. New keyword themes, new ad copy tests, new campaign types (Display remarketing, YouTube pre-roll, RLSA), and budget scaling recommendations. Monthly strategy calls keep us aligned with your business. We also run quarterly competitive audits to ensure your account stays ahead of competitors who are actively trying to outbid you.

Most clients see meaningful CPC reductions and conversion volume improvement within the first 30 days.

Proven Results

Real Google Ads Results From Real MH Marketing Clients

Every metric below is sourced directly from Google Ads Manager. No projections. No inflated claims.

Local Business

Google Search Ads

Home Services

90-Day Campaign

Campaign Results

$11.40

Cost Per Lead

Down from $58.20

284

Qualified Leads / Month

74%

Local Search Impression Share

$3,240

Monthly Budget

Source: Google Ads Manager · Last-click attribution · Call + form conversions

Plumbing & HVAC Company — Baltimore, MD

Challenge

A Baltimore-area plumbing company was running Smart campaigns on a $3,000/month budget and generating 18 leads per month at $167 per lead. Their account had zero negative keywords, broad match keywords triggering irrelevant searches (including ‘plumbing jobs’ and ‘DIY pipe repair’), and no call conversion tracking — they couldn’t even confirm which calls came from ads.

Solution

We rebuilt the account from scratch. Installed call tracking via Google Tag Manager. Restructured into 5 tightly themed ad groups (emergency plumbing, drain cleaning, water heater, pipe repair, bathroom remodel). Built a 340-term negative keyword list. Switched from Smart campaigns to manual CPC with Target CPA bidding. Added geo-targeting to a 15-mile radius from their service area. Set up Local Services Ads alongside Search campaigns.

Result

Month 1: 94 leads at $32.10 CPL — a 5x improvement in lead volume. By month 3, the account had optimized to 284 leads per month at $11.40 CPL. Search impression share climbed from 12% to 74% in their local area. The business hired two additional technicians to handle the increased workload.

“We went from 18 leads a month to 284 leads a month on virtually the same budget. I didn’t think that was possible from Google Ads. MH Marketing completely transformed our business.”

— David K., Owner, Baltimore Plumbing & HVAC

Want results like this? Book a free audit →

★★★★★

Ecommerce

Google Shopping

Performance Max

6-Month Campaign

Online Home Goods Store — Shopify · USA Nationwide

Challenge

A Shopify home goods brand was running a single Performance Max campaign on $6,000/month in ad spend. Blended ROAS was 1.8x. Google’s automated bidding was allocating 70% of spend to Display placements with near-zero conversion rates. Their product feed had 340 products in a single ad group with no segmentation by margin or category. They had no brand exclusion on their Performance Max campaign, meaning Google was counting organic brand searches as PMax conversions and inflating reported ROAS.

Solution

We audited the Merchant Center feed and fixed 118 disapproved products. Restructured Shopping campaigns by product category and gross margin — high-margin products got higher max CPC bids. Built three Performance Max campaigns segmented by product type with custom audience signals (past purchasers, cart abandoners, competitor audiences). Added brand exclusions to PMax. Built a parallel standard Shopping campaign to maintain control over highest-value SKUs. Implemented GA4 purchase event for server-side conversion reporting.

Result

Month 1: ROAS improved from 1.8x to 3.1x purely from feed fixes and brand exclusion cleanup. By month 6: 5.2x blended ROAS. $218,400 in attributed revenue from $41,900 in spend. Shopping impression share rose from 11% to 68%. Cost per conversion dropped from $41.80 to $14.20.

“Our Performance Max ROAS was being inflated by brand traffic and we had no idea. MH Marketing found it in the first week of their audit. Six months later we’re at 5.2x ROAS and scaling our budget every month.”

— Christine L., Founder, Online Home Goods Brand

Campaign Results

5.2x

Blended ROAS

$218,400

6-Month Total Revenue

$14.20

Cost Per Conversion

Down from $41.80

68%

Shopping Impression Share

Up from 11%

Source: Google Ads Manager + GA4 server-side events

★★★★★

Local Business

Local Services Ads

Legal Services

4-Month Campaign

Campaign Results

$28.60

Cost Per Lead

Down from $142.00

Qualified Consultations / Month

Active

Google Guaranteed

$134,000

Estimated 4-Month Pipeline

Source: Google Local Services Ads dashboard + Google Ads Manager

Family Law Attorney — Baltimore, MD

Challenge

A Baltimore family law firm was running Google Search ads on $4,000/month and generating 11 qualified consultation leads per month at $142 per lead — well above acceptable ROI for their business. They had no Local Services Ads set up, were bidding on broad match legal keywords that triggered irrelevant searches, and had no call-only ads for mobile users who wanted to call directly rather than visit a landing page.

Solution

We set up and verified the firm’s Google Guaranteed profile for Local Services Ads — placing them above all other Google results for local legal searches. We restructured Search campaigns into practice-area-specific ad groups (divorce, child custody, asset division, prenuptial agreements) with exact match keywords and dedicated landing pages for each. We added call-only ads for mobile. We built a 500+ term negative keyword list filtering out job seekers, law students, and out-of-state searches.

Result

Within 30 days of launching Local Services Ads, the firm was receiving 28 leads/month from LSA alone at an average of $22/lead — Google Guaranteed leads, fully verified. Combined Search + LSA: 67 qualified consultations per month at $28.60 blended CPL — an 80% reduction in cost per lead. Estimated 4-month pipeline value: $134,000.

“Local Services Ads alone changed our business. We went from scrambling for clients to having a waitlist within 6 weeks. The MH Marketing team knew exactly what they were doing from day one.”

— Attorney R. Simmons, Baltimore Family Law

★★★★★

These are 3 of 50+ campaigns we've managed across Google Ads.

View the full portfolio — filtered by business type and campaign format.

What You Get

Everything Included in Your MH Marketing Google Ads Retainer

One flat monthly fee. No hidden add-ons. No surprise invoices.

Full Account Audit (Month 1)

20+ point audit covering campaign structure, keyword strategy, Quality Scores, conversion tracking, wasted spend, and competitive landscape. Written report delivered before we begin.

Campaign Architecture Build or Rebuild

Tightly structured campaigns and ad groups organized by intent theme, keyword match type, and funnel stage. No broad sprawl.

Keyword Research & Match Type Strategy

In-depth keyword research by intent category. Proper match type selection (exact, phrase, broad match modifier where appropriate) with full search volume and CPC data.

Negative Keyword Lists

Comprehensive pre-launch negative keyword lists plus weekly Search Query Report mining to eliminate irrelevant traffic immediately and continuously.

Ad Copy Development & Testing

We write all ad copy including headlines, descriptions, and ad extensions. Minimum 3 responsive search ad variants per ad group. Structured A/B testing cycle.

Conversion Tracking Setup

Full server-side conversion tracking via Google Tag Manager: calls, forms, purchases, and GA4 goal events. Every conversion action verified before spend begins.

Quality Score Optimization

Ongoing ad group tightening, ad copy relevance improvement, and landing page alignment recommendations to continuously reduce your cost-per-click.

Bid Strategy Management

Manual CPC to Smart Bidding transition strategy. Target CPA or Target ROAS bidding calibrated to your actual business economics — not Google’s defaults.

Weekly Optimization Cycles

Every week: search term mining, negative additions, ad rotation review, bid adjustments by device/location/time, budget pacing check, and Quality Score monitoring.

Weekly Loom Video Walkthroughs

Your account manager records a screen-share every single week. You see exactly what changed, why, and what’s coming next. No monthly PDF surprise.

Live Reporting Dashboard

Real-time access: ROAS, conversions, CPC, Quality Score trends, impression share, and spend vs. target. Always current, always transparent.

Monthly Strategy Call

45-minute Zoom with your account manager. Monthly performance review, next-month planning, budget recommendations, and competitive positioning update.

No long-term contracts. Month-to-month. Cancel anytime with 30 days notice.

We earn your business every single month.

Client Testimonials

What Our Google Ads Clients Say

Verified reviews from Google, Facebook, and direct client submissions.

All testimonials are from real clients. Full names and businesses shared with permission.

★★★★★

“We went from 18 leads per month to 284 leads per month on the same budget. I’ve worked with two other Google Ads agencies before MH Marketing. Nobody came close to these results. The weekly Loom videos made us feel completely in control of our own account for the first time.”

David K.

Owner, Baltimore Plumbing & HVAC

Google Review

Verified

★★★★★

“They found that our Performance Max ROAS was being inflated by brand traffic in the first week of the audit. That one fix alone improved our real ROAS by 40%. Six months later we’re at 5.2x blended ROAS and increasing budget every month. These guys are the real deal.”

Christine L.

Founder, Online Home Goods Brand

Google Review

Verified

★★★★★

“Local Services Ads was the unlock we didn’t know we needed. MH Marketing set it up, got us Google Guaranteed, and we had a waitlist of consultations within 6 weeks. The cost per lead dropped from $142 to $28. I can’t recommend them enough.”

R. Simmons

Family Law Attorney, Baltimore

Facebook Review

Verified

Google ★★★★★ 4.9/5 (47 reviews) · Facebook ★★★★★ 5.0/5 (31 reviews) · Clutch ★★★★★ 4.8/5

Watch Video Testimonials →

Our Credentials

Why Trust MH Marketing With Your Google Ads Budget?

Certifications, verified experience, and a track record of results — not just claims.

Google Ads Certified

Our team holds active Google Ads certifications in Search Advertising, Shopping Advertising, Display Advertising, and Measurement — issued directly by Google through Skillshop. Certification credentials available on request.

Certified by Google

5+ Years of Google Ads Experience

Since 2019, we have managed Google Ads accounts across ecommerce, local services, lead generation, and B2C categories. We’ve managed accounts through Smart Bidding rollouts, Performance Max transitions, GA4 migrations, and every major Google platform change — and we know what survives each one.

Since 2019

$2M+ in Google Ad Spend Managed

Over $2 million in cumulative Google Ads spend managed across our client base. That scale of experience across budget sizes — from $1,000/month to $50,000+/month — means we understand how Google’s algorithm behaves at every spend level and how to optimize for each one.

$2M+ Managed

You Own Your Account — Always

Your Google Ads account, Google Merchant Center, and Google Analytics belong to you — always. We work inside your accounts, not ours. Full admin access from Day 1. If you ever leave, you take everything with you: the account history, the conversion data, the audience lists, the negative keyword lists.

Client-Owned Accounts

MH Marketing Founder & Lead Strategist

Google Ads Certified. 5+ years managing Search, Shopping, Local, and Performance Max campaigns. Personally oversees strategy for every client account. Based in Baltimore, MD.

Google Certified

How We Compare

MH Marketing vs. Typical Google Ads Agencies

Most agencies run Google Ads. Very few actually optimize them. Here’s the difference.

What Matters

MH Marketing

Typical Agency

Reporting

Account ownership

Negative keywords

Conversion tracking

Contract terms

Account manager

Quality Score work

Local Services Ads

Pricing

Competitor monitoring

Ready to stop settling for a Google Ads agency that just 'manages' your account?

Pricing

Simple, Transparent Pricing — No Percentage-of-Spend Games

We charge a flat monthly management fee based on your ad spend tier. What you see is what you pay.

Starter

$1,000 – $5,000/month

From $750/month

Best for: Local businesses and ecommerce brands launching Google Ads for the first time

Frequently Asked Questions About Our Google Ads Service

Straight answers. No agency double-talk.

How quickly will I see results from Google Ads?

Google Search Ads can generate leads and sales within the first 24–48 hours of going live — that’s one of the core advantages over SEO. However, meaningful optimization and cost reduction happens over the first 30–60 days as we gather data, mine search queries, refine bids, and identify winning ad copy. Most clients see measurable CPC reductions and conversion volume improvement within 30 days. Performance compounds significantly in months 2 and 3.

What is the minimum budget to work with MH Marketing on Google Ads?

Our minimum recommended monthly ad spend is $1,000/month going directly to Google (not to us). For local service businesses using primarily Local Services Ads, $500–$800/month can be effective. For ecommerce brands running Shopping campaigns, we recommend a minimum of $2,000–$3,000/month to generate enough conversion data for Smart Bidding to function properly. Below these thresholds, Google’s algorithm doesn’t have enough data to optimize — and neither do we.

Do I own my Google Ads account or does MH Marketing?

You own your Google Ads account — completely and always. We work inside your account using manager (MCC) access. You keep full admin rights at all times. If you ever stop working with us, you retain the account, all its historical data, conversion history, audience lists, and negative keyword lists. Nothing walks out the door with us.

What's the difference between Google Ads and Local Services Ads (Google Guaranteed)?

Standard Google Ads (Search, Shopping, Display) are pay-per-click — you pay every time someone clicks your ad. Local Services Ads (LSA) are pay-per-lead — you only pay when a qualified local customer contacts you directly through the ad. LSA listings appear above all other Google results, including regular ads. For local service businesses (plumbers, lawyers, contractors, etc.), LSA is often the most cost-efficient customer acquisition channel available. We manage both.

What is Performance Max and should I be using it?

Performance Max (PMax) is Google’s fully automated campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail, and Maps from a single campaign. It can be powerful — but only when properly structured with custom audience signals, asset groups by product/service category, brand exclusions, and conversion tracking that actually works. Without these guardrails, PMax becomes an uncontrollable spend machine. We set it up correctly or restructure your existing PMax campaigns so they perform rather than just spend.

How do you handle Google Shopping and product feed management?

We audit and optimize your Google Merchant Center product feed — fixing disapproved products, improving titles with high-intent keywords, optimizing descriptions, and ensuring all required attributes are populated. We segment Shopping campaigns by product category and profit margin so high-margin products get appropriate bid priority. We also structure Performance Max alongside standard Shopping to maintain bidding control over your most valuable SKUs.

What if my campaigns aren't hitting the ROAS or CPL targets?

We don’t wait for monthly reports to react. We monitor performance on a weekly basis — and daily during the first 30 days of any new campaign. If targets aren’t being hit, we diagnose the root cause: is it the keywords, the bids, the ad copy, the landing page, or the offer? We communicate proactively — you’ll hear from us before you ask. No agency can guarantee specific ROAS numbers, but we guarantee a structured, transparent process and honest communication when something isn’t working.

Do you manage Google Analytics 4 (GA4) and conversion tracking setup?

Yes — complete GA4 setup and conversion tracking is included. We configure GA4 goals aligned to your business outcomes (purchases, phone calls, form submissions, consultation bookings), implement tracking via Google Tag Manager, and import GA4 conversions into Google Ads for Smart Bidding. We also reconcile Google Ads reported conversions against your actual CRM or Shopify revenue so you always know your true ROI.

Can you audit my existing Google Ads account before we commit to anything?

Yes — and we encourage it. Book a free 30-minute call and we’ll ask you to share read-only access to your Google Ads account. We’ll perform a live audit during the call, identify your top 3–5 wasted spend areas, and give you a roadmap for improvement. This is completely free with no obligation to engage us. You’ll walk away with actionable insights regardless of your next step.

How do you report on campaign performance?

Three ways: (1) Live dashboard — real-time access to your key metrics 24/7. (2) Weekly Loom video — your account manager records a 5–10 minute screen-share walkthrough every week covering what changed, what we optimized, and what we’re doing next. (3) Monthly strategy call — 45-minute Zoom to review the full month, discuss budget adjustments, and plan the next 30 days. You’ll never be left wondering what’s happening with your account.