HVAC & Home Services · Maryland
312 Leads/Month
Qualified Leads · Month 2
Two-step Facebook lead funnel — awareness video + retargeting lead form — cut CPL by 79% while tripling monthly lead volume.
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50+ Verified Client Results
Meta · Google · SEO
Real Data. No Estimates.
Baltimore, MD
Every case study on this page is backed by real data from Meta Ads Manager, Google Ads Manager, Google Search Console, or Google Business Profile Insights. We show you the numbers other agencies hide.
50+
Client Campaigns
Across all services
$4M+
Ad Spend Managed
Meta + Google combined
340%
Avg. Traffic Growth
SEO clients, 12-month avg.
4.9★
Average Client Rating
Google + Facebook reviews
All Case Studies
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HVAC & Home Services · Maryland
312 Leads/Month
Qualified Leads · Month 2
Two-step Facebook lead funnel — awareness video + retargeting lead form — cut CPL by 79% while tripling monthly lead volume.
No case studies match that filter yet.
By The Numbers
Aggregated performance data across our full client portfolio.
4.6x
Avg. ROAS
Across ecommerce clients
74%
Avg. CPL Reduction
Lead gen clients
6.2x
Highest ROAS Achieved
DTC Skincare Brand
$14.20
Lowest CPL Achieved
Home Services Client
20+
Campaigns Managed
All verticals
All data from Meta Ads Manager exports
68%
Avg. CPL Reduction
vs. pre-MH baseline
4.9x
Avg. ROAS
Ecommerce clients
284/month
Highest Lead Volume
Plumbing company
$11.40
Lowest CPL Achieved
Home Services
15+
Campaigns Managed
Search · Shopping · LSA
All data from Google Ads Manager exports
340%
Avg. Organic Traffic Growth
12-month avg.
200+
Keywords on Page 1
Across all clients
47 Days
Fastest Local Pack Result
Restaurant group
87% Lower
Organic CPL vs. Paid
HVAC client comparison
20+
SEO Campaigns
General + Local
All data from Google Search Console + GBP
Video Testimonials
Real business owners sharing real results. No scripts. No incentives.
All testimonials are from verified MH Marketing clients. Full names and business details shared with permission.
Sarah M. — Founder, Online Clothing Brand
★★★★★
“MH Marketing took us from 1.2x ROAS to 4.8x in 90 days. The weekly Loom walkthroughs alone are worth the retainer. First agency that proved everything with real data.”
Meta Ads
James T. — Maryland HVAC Company
“312 leads in one month at $14 CPL. We had to hire a second salesperson.”
Meta Ads
David K. — Baltimore Plumbing & HVAC
“From 18 leads/month to 284 leads/month on the same budget. Life-changing.”
Google Ads
Marcus J. — Baltimore Restaurant Group
“Three locations at #1 on Google Maps in 3 months. Walk-in traffic up 40%.”
Local SEO
Christine L. — Online Home Goods Brand
“Organic search went from 3% to 34% of our revenue in 12 months. $186K in organic revenue.”
SEO
Google ★★★★★ 4.9/5 (47 reviews) · Facebook ★★★★★ 5.0/5 (31 reviews) · Clutch ★★★★★ 4.8/5
Written Reviews
Reviews pulled directly from Google, Facebook, and Clutch. Verified and unedited.
★★★★★
“MH Marketing took us from 1.2x ROAS to 4.8x in 90 days. Not a typo. They rebuilt our entire Meta funnel, fixed our tracking, and gave us creatives that actually convert. The weekly Loom walkthroughs made us feel completely in control of our own account.”
Sarah M. · Founder, Online Clothing Brand
Meta Ads
Google Review
Verified
★★★★★
“312 qualified leads in one month at $14 CPL. We’ve never seen numbers like that from any marketing channel. What impressed us most was the transparency — we knew exactly what was happening with our money every single week.”
James T. · Owner, Maryland HVAC Company
Meta Ads
Facebook Review
Verified
★★★★★
“We went from 18 leads a month to 284 leads a month on virtually the same budget. MH Marketing completely rebuilt our Google Ads from scratch in week one. The weekly Loom videos made us feel completely in control.”
David K. · Owner, Baltimore Plumbing & HVAC
Google Ads
Google Review
Verified
★★★★★
“Local Services Ads changed our business. We went from scrambling for clients to a waitlist of consultations in 6 weeks. The CPL dropped from $142 to $28. MH Marketing knew exactly what they were doing from day one.”
R. Simmons · Attorney, Baltimore Family Law
Google Ads
Google Review
Verified
★★★★★
“Three restaurant locations, all ranking #1 on Google Maps in under 3 months. 14 years in the restaurant business and I’ve never seen marketing this effective. Our dining rooms have never been fuller.”
Marcus J. · Owner, Baltimore Restaurant Group
Local SEO
Google Review
Verified
★★★★★
“Organic search went from 3% of our revenue to 34% in 12 months. $186,000 in tracked organic revenue. We were completely dependent on paid ads before MH Marketing. Now we have an asset that compounds every month.”
Christine L. · Founder, Online Home Goods Brand
SEO
Google Review
Verified
★★★★★
“We went from paying $67 per lead on Google Ads to $8.20 per lead from SEO. We cut our paid ad budget by 40% and we’re generating more leads than ever. I wish we’d started SEO 3 years earlier.”
David K. · Owner, Maryland HVAC & Plumbing
Local SEO
Facebook Review
Verified
★★★★★
“The 6.2x ROAS over 6 months is life-changing for our skincare brand. The creative strategy alone was worth every penny. They understand direct response advertising at a level most agencies don’t. A real growth partner.”
Maria G. · CMO, DTC Skincare Brand
Meta Ads
Google Review
Verified
By Industry
Whether you run a Shopify store or a local plumbing company — we have proven results in your category.
Avg. 4.9x ROAS
Meta Ads + Google Shopping + SEO
3 campaigns · $430K+ combined revenue tracked
Clothing · Skincare · Home Goods · Supplements · Fitness
$11.40 Avg. CPL
Google Ads + Meta Ads + Local SEO
4 campaigns · 600+ leads/month combined
Plumbing · HVAC · Electrical · Roofing · Landscaping
#1 Google Maps
Local SEO + Meta Ads
3 campaigns · All ranking Local Pack Top 3
Restaurants · Cafes · Food Delivery · Catering
$28.60 CPL
Google Ads + Local Services Ads
2 campaigns · 80% CPL reduction avg.
Law Firms · Consultants · Accountants · Insurance
79% Avg. CPL Reduction
Meta Ads + Google Ads
5 campaigns · 1,200+ leads/month combined
Real Estate · Finance · Coaching · B2C Services
12 Cities Ranked
Local SEO + Google Ads
2 campaigns · All target cities in Local Pack
Franchise · Multi-location · Service-area businesses
Our Standard
The principles behind every campaign we’ve ever run.
Not a single campaign on this page used keyword stuffing, bought backlinks, click fraud, fake reviews, or any practice that violates Google’s or Meta’s advertising policies. Every result was built on legitimate strategy. That’s why our results last — they weren’t built on a foundation that the next algorithm update can destroy.
Zero Penalty History
We show you the campaigns that worked well — and we are honest about the fact that not every campaign achieves its targets immediately. What you see on this page represents our genuine track record. Every metric is sourced from platform dashboards and available for screenshot verification on request. No made-up numbers. No inflated projections presented as results.
Platform-Verified Data
Every client who contributed a result to this portfolio owns their ad account, their Analytics, and their website. When their engagement with MH Marketing ended or continues, they kept everything. We don’t hold accounts hostage. The results belong to them — and they’ve given us permission to share them. That permission, freely given, is the strongest trust signal we can offer.
Client Consent Verified
We turn down clients whose businesses aren’t a fit for our methodology — wrong budget level, misaligned expectations, or product-market fit issues that no amount of advertising can fix. Every business on this portfolio page was a genuine fit. That selectivity is part of why our results are strong: we don’t take every account and dilute our quality.
Selective Onboarding
Explore Our Services
Each result on this page started with a free audit call. Yours can too.
Facebook & Instagram campaigns for ecommerce brands and lead gen businesses. Full-funnel strategy, creative testing, and ROAS-focused optimization.
Best result: 6.2x ROAS · DTC Skincare Brand
Search, Shopping, Local Services Ads, and Performance Max campaigns for ecommerce and local businesses. ROI-focused with full conversion tracking.
Best result: $11.40 CPL · Baltimore Plumbing
Organic rankings, Google Maps Local Pack, technical SEO, local citations, and review strategy for local businesses and ecommerce brands.
Best result: +420% organic traffic · Home Goods Brand
FAQs
Transparency is our standard. Here are the honest answers.
Both are partially true, and we want to be honest about that. These are real results from real clients — every number can be verified from platform exports. They are also, naturally, results from campaigns that went well. We don’t publish results from campaigns where we didn’t hit targets — but we also don’t pretend those don’t exist. What we can tell you: the methodology behind every case study on this page is repeatable. The results vary by client, industry, budget, and offer — but the approach is the same. We set realistic expectations in every onboarding call rather than promising the best-case scenario.
Yes. For any case study on this page, we can share supporting screenshots from Meta Ads Manager, Google Ads Manager, Google Search Console, or Google Business Profile Insights — with client permission. If you’re seriously evaluating working with us, ask during your audit call and we’ll pull up relevant data live on the screen.
We’ve worked across ecommerce (clothing, skincare, supplements, home goods), home services (HVAC, plumbing, electrical), legal and professional services, restaurants, real estate, fitness, and more. Use the filter bar at the top of this page to see results in your specific industry. If your industry isn’t listed, book an audit call — we’ll be honest about whether our methodology is a strong fit for your category.
It depends heavily on the channel. Meta Ads and Google Ads can show measurable improvement within 30–60 days of a properly built campaign launch. Local SEO improvements often appear in the Google Maps rankings within 60–90 days of GBP optimization. General organic SEO results typically emerge within months 3–6. The strongest results in this portfolio — like the 420% organic traffic growth — represent 12-month campaigns. We are always transparent about realistic timelines before any engagement starts.
Yes. While we’re based in Baltimore, MD, we work with clients nationwide. The majority of our Meta Ads and Google Ads clients are outside Baltimore. For Local SEO, we help local businesses in cities across the USA rank in their specific markets — not just the Baltimore area.
Start Your Journey
Every result on this page started with a free 30-minute audit call. We reviewed the account, identified the opportunities, and built a roadmap — at no charge. That call is where your story begins.
Meta Ads Audit
Free 30-min call
Google Ads Audit
Free 30-min call
SEO Audit
Free 30-min call
Not sure which service? Book a general strategy call — we'll recommend the right starting point.
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★★★★★ Trusted by 50+ businesses across the USA