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THE PEOPLE BEHIND MH MARKETING
Real Experts.
Real Experience.
Real Accountability.
MH Marketing is not a faceless agency. We’re a tight team of certified performance marketers based in Baltimore, MD — each of us personally accountable for the results we deliver. When you work with MH Marketing, you know exactly who is managing your campaigns, and you can reach them directly.
MH
JR
KL
AP
Baltimore, Maryland · Est. 2019 · 50+ Clients Served · Zero Faceless Account Managers
- Meta Blueprint Certified
- Google Ads Certified
- Zero Penalty History — White-Hat Only
- 5+ Years Combined Experience
- Direct Access — No Account Manager Roulette
Founder and Lead Strategist
MH
[Founder Name]
Founder and Lead Strategist
📍 Baltimore, Maryland
Meta Blueprint Certified
Verified
Google Ads Certified
Verified
5+ Years Performance Marketing
$2M+ Ad Spend Managed
4.9 Star Average Client Rating
ABOUT THE FOUNDER
Performance Marketer, Business Builder, and the Person Personally Accountable for Your Results.
MH Marketing was founded with one conviction: that small and mid-sized businesses deserve access to the same caliber of performance marketing that enterprise brands pay millions for — without the enterprise agency overhead, the faceless account teams, or the 12-month contracts designed to lock you in rather than deliver results.
I started MH Marketing in 2019 after years of seeing businesses waste money on agencies that were great at pitching and terrible at performing. Every client who comes to MH Marketing gets direct access to me — not an account manager who just started last month. If something’s wrong with your campaign, I know about it before you do.
My background is in direct response advertising — specifically Facebook and Instagram campaigns for ecommerce brands and lead generation businesses. Over 5 years, I’ve expanded MH Marketing’s service offering to include Google Ads management, SEO, and Local SEO — because our clients needed a single trusted partner across all performance channels, not a different agency for each one.
Every team member at MH Marketing was hired for one reason: they’re genuinely excellent at what they do, and they share the same standard of transparency and accountability that MH Marketing is built on.
We’re based in Baltimore, MD — and proud of it. We serve clients nationwide, but our roots are local. Some of the results in our portfolio are Baltimore businesses you may recognize. That local pride drives us to do work we’d be comfortable showing to our neighbors.
8+
Years of hands-on performance marketing experience — through iOS 14, algorithm updates, and every major platform change.
Our Team
The Specialists Behind Your Campaigns
Every team member is a certified specialist in their discipline — not a generalist managing 40 accounts at once.
JR
[Meta Ads Lead]
Senior Meta Ads Strategist
📍 Baltimore, MD
SPECIALTY
Leads all Meta Ads campaign strategy and execution at MH Marketing. Specializes in full-funnel Facebook and Instagram campaign architecture for ecommerce brands — from cold prospecting audiences to retargeting sequences and post-purchase upsell campaigns.
Meta Blueprint Certified
3+ Years Meta Ads
20+
Campaigns
12+
Clients
3+
Years
“I’ve been running Facebook and Instagram ads since before iOS 14 changed everything. The post-iOS era actually made me a better advertiser — you can’t rely on pixel data alone anymore. Every ROAS improvement I’ve delivered has been earned through creative strategy, audience architecture, and Conversions API implementation — not attribution shortcuts.”
Full-funnel strategy
Lookalike audiences
Creative testing
UGC ad strategy
ROAS optimization
Conversions API
Retargeting architecture
KL
[Google Ads Lead]
Google Ads and PPC Manager
📍 Baltimore, MD
SPECIALTY
Manages all Google Ads accounts at MH Marketing — Search, Shopping, Performance Max, and Local Services Ads. Specializes in account structure optimization, Quality Score improvement, and building conversion tracking systems that give clients accurate, trustworthy data they can actually make decisions from.
Google Ads Certified
Google Shopping Certified
3+ Years Google PPC
15+
Campaigns
10+
Clients
4+
Years
“My obsession is negative keywords and account structure — the unglamorous work that actually determines whether Google Ads is profitable. I’ve audited accounts where 40% of spend was going to irrelevant searches for years. The first thing I do in any new account is pull the Search Terms Report and sort by spend. What I find there tells me everything about why the account is underperforming.”
Search campaign architecture
Google Shopping
Performance Max
Local Services Ads
Negative keywords
Quality Score
Conversion tracking
Bid setup
AP
[SEO Lead]
SEO and Local SEO Strategist
📍 Baltimore, MD
SPECIALTY
Leads all SEO and Local SEO strategy at MH Marketing. Handles technical audits, on-page optimization, content strategy, link building, and the full Google Business Profile management system for local clients. Has ranked 200+ keywords on page 1 across the MH Marketing client portfolio.
Google Analytics Certified
Technical SEO Specialist
4+ Years SEO
200+
Keywords
15+
Clients
5+
Years
“SEO is the only marketing channel that gets more valuable the longer you invest in it. I’ve watched clients start at Domain Rating 12 and hit DR 45 two years later — their organic leads costing 80% less than their paid channels. The compound effect of SEO is real, but it requires patience and genuine expertise. I specialize in the technical side most agencies skip — Core Web Vitals, crawl architecture, schema markup — because that foundation determines whether everything else works.”
Technical SEO
Core Web Vitals
Local SEO
Google Business Profile
Citation building
Link building
Content strategy
Schema markup
Certifications and Credentials
Verified Credentials — Not Just Claims
Every certification below is actively held and renewable. We update this section when certifications are renewed.
M
Meta Blueprint Certified
Media Planning · Media Buying · Marketing Science
Meta Blueprint is the highest level of verified Facebook and Instagram advertising knowledge issued by Meta. Certified professionals have demonstrated competency in campaign strategy, audience targeting, performance measurement, and advertising policy.
Issued by: Meta Platforms, Inc.
Held by: MH Marketing Founder + Meta Ads Lead
Active Certification
G
Google Ads Certified
Search · Shopping · Display · Measurement
Google Ads certification is issued via Google Skillshop and validates competency in Google’s advertising products. Our Google Ads and PPC Manager holds certifications across Search, Shopping, and Display — the three primary campaign types we manage for clients.
Issued by: Google LLC via Skillshop
Held by: Google Ads Lead + MH Marketing Founder
Active Certification
GA4
Google Analytics 4 Certified
GA4 · Ecommerce Tracking · Conversion Measurement
GA4 certification validates our team’s ability to configure, analyze, and report on Google Analytics 4 properties — including ecommerce purchase tracking, goal configuration, funnel analysis, and integration with Google Ads for conversion data import.
Issued by: Google LLC via Skillshop
Held by: SEO Lead + Google Ads Lead
Active Certification
◉
Google Business Profile Specialist
Local SEO · GBP Optimization · Citation Management
While not a formal Google-issued certification, our Local SEO Strategist holds a verifiable track record of achieving Google Maps Local Pack rankings across 20+ local business clients — a practical credential more meaningful than a badge. Completed advanced GBP optimization training via BrightLocal.
Issued by: MH Marketing Internal Qualification + BrightLocal Certification
Held by: SEO Lead
Verified by Track Record
All certifications are renewed annually. We do not display lapsed credentials. If a certification expires before renewal, it is removed from this page immediately. Last updated: 2025.
HOW WE WORK
A Small Team by Design — Not by Accident
Most agencies scale by adding clients faster than they add quality. We scaled differently.
Why We Deliberately Stay Small
Most digital marketing agencies operate on a model where account managers handle 25 to 50 clients simultaneously. The client never knows who is actually working on their account — or whether anyone is actively optimizing it between monthly reports.
MH Marketing was built on the opposite model. Each specialist on our team manages a defined number of accounts — never more than they can actively monitor, optimize, and report on every single week.
When you become an MH Marketing client, you are assigned to the specific specialist whose background best matches your business — and that person is your primary contact for the duration of the engagement. This model means we have a natural capacity limit. We cap new client intake each month specifically to maintain the quality our existing clients expect. When we say spots are limited, it is not a sales tactic — it is an operational reality.
Direct Access. Always.
Every MH Marketing client has direct Slack or email access to their account specialist — not a support ticket system, not a shared inbox, and not a junior coordinator who relays messages to the person doing the work. If something changes in your campaign at 9 PM on a Tuesday, your specialist knows. You will hear from them before you have to ask.
01
One specialist, one owner.
Your account is owned by one specialist. They built it. They optimize it. They report on it. No handoffs. No account manager roulette.
02
Weekly — not monthly.
Optimization happens every week. Loom walkthroughs happen every week. You never wait a month to find out what happened to your campaigns.
03
You own everything.
Ad accounts, Analytics, keyword lists, creative assets — all yours. Full admin access from Day 1. This is non-negotiable at MH Marketing.
04
We turn down bad fits.
If your business is not right for our methodology, we say so in the audit call and recommend alternatives. We do not take money from clients we cannot help.
Our Story
Why MH Marketing Exists — and Who It's For
Five milestones that shaped who we are today.
2019
Founded in Baltimore, MD
MH Marketing was founded in Baltimore, Maryland in 2019. The founding insight was simple: local businesses and ecommerce brands were being underserved by agencies that prioritized their own growth over their clients’ results. We started with 3 clients and a commitment to radical transparency — showing clients exactly what was happening with their campaigns, every week, in plain language.
2020
Survived the iOS 14 Era
The iOS 14 privacy changes devastated Meta ad performance for agencies relying on pixel-only tracking. MH Marketing’s early adoption of Conversions API server-side tracking meant our clients weathered the disruption better than most. A defining moment — the kind of preparation that separates agencies who follow trends from those who anticipate them.
2021
Added Google Ads and Local SEO
By client demand, MH Marketing added Google Ads management and Local SEO in 2021. The expansion was gradual — we only launched each service when we had a specialist on the team who met our standard. Existing clients no longer needed a second agency for their other channels.
2022-2024
50+ Clients. $4M+ Ad Spend Managed.
By 2024, MH Marketing had managed campaigns for 50+ clients across ecommerce, home services, legal, healthcare, restaurants, real estate, and local businesses across the United States. Over $4 million in cumulative ad spend managed across Meta and Google. 200+ keywords ranked on page 1 across SEO clients.
TODAY
Still the Same Standard
MH Marketing in 2025 operates on the exact same standard it launched with in 2019: every client has direct access to their specialist, every claim is backed by verified data, every campaign is managed with the same care we would apply if it were our own money. The team is bigger. The portfolio is deeper. The standard has not moved.
OUR VALUES
What We Actually Believe — Not What We Put on a Pitch Deck
These are not aspirational statements. They are operating rules.
Results Before Relationships
We would rather deliver results that earn your trust than be likeable and miss your targets. We are friendly — but friendly is never our first priority. Results are. The relationship follows naturally when the work is good.
Transparency Is Non-Negotiable
We do not hide bad news in a monthly report buried in vanity metrics. If a campaign is underperforming, you hear from us before you ask. Transparency is the only way a client relationship can actually work long-term.
White-Hat Only — Always
We have never used black-hat tactics. Not once. Not even when a client pushed for faster results. Short-term gains from grey-area tactics destroy long-term trust in us and in the channel. Everything we do is platform-compliant and algo-proof.
Client Ownership Is Sacred
Your accounts are yours. Your data is yours. Your audiences are yours. We will never use account ownership as leverage. A client who leaves MH Marketing walks out with every asset intact. That is the only way we know how to operate.
Expertise Over Volume
We limit client intake specifically to protect quality. A team managing 100 accounts cannot give each the attention it needs. We would rather serve 50 clients exceptionally than 200 adequately. This is our deliberate constraint and our genuine competitive advantage.
Baltimore Pride, National Standard
We are proud to be a Baltimore agency. Our city is full of hardworking businesses that deserve marketing partners as serious as they are. We bring the same standard to a Baltimore restaurant client that we bring to a national ecommerce brand.
What Clients Say About Our Team
The Part Our Clients Mention Most — The People
Performance matters. But so does the experience of working with a team that actually cares.
★★★★★
“The weekly Loom walkthroughs from our account manager changed how I think about agency relationships. For the first time, I actually understood what was happening with my ad budget every single week. I felt like a partner, not a client writing checks and hoping for the best.”
Sarah M. | Founder | Online Clothing Brand
ⓖ Google Review
Verified
Team Communication
★★★★★
“I’ve worked with 4 digital marketing agencies over 8 years. MH Marketing is the first one where I could name exactly who was working on my account, reach them directly on Slack, and get a response the same day. That level of access and accountability is genuinely rare in this industry.”
David K. | Owner | Baltimore Plumbing and HVAC
ⓖ Google Review
Verified
Direct Access
★★★★★
“What impressed me most was that they told me what was not working — before I asked. Most agencies bury bad news. MH Marketing sent me a Loom in week 2 saying here is what we changed and why it was not performing the way we expected. That honesty is what built my trust completely.”
James T. | Owner | Maryland HVAC Company
ⓖ Facebook Review
Verified
Transparency
★★★★★
“The technical depth of their SEO team is unlike anything I have encountered. They explained Core Web Vitals, crawl architecture, and entity-based SEO in a way that actually made sense. I came in skeptical of SEO agencies and left completely converted — not because of a sales pitch, but because of the depth of knowledge they demonstrated from day one.”
Christine L. | Founder | Online Home Goods Brand
ⓖ Google Review
Verified
Expertise Depth