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Meta Blueprint Certified · 5+ Years Experience · $2M+ Ad Spend Managed

Meta Ads Management That Actually Delivers ROAS — Not Just Clicks.

We build and manage full-funnel Facebook & Instagram campaigns for ecommerce brands and lead gen businesses. No vanity metrics. No fluff. Just transparent, data-driven campaigns engineered to maximize your return on ad spend.

Ads Manager

Last 30 days

● Live

ROAS

4.8x

Return on Ad Spend

REVENUE

$124,800

Total Revenue

CPM

$8.40

Cost Per 1000 Impressions

CTR

3.9%

Click-Through Rate

REVENUE BY DAY

▲ +34%

● Ecommerce_TOFU_Prospecting · Active

Managed by MH Marketing · Baltimore, MD

Is This Right For You?

Our Meta Ads Service Is Built For Two Types of Businesses

We don’t take every client. We take the right ones — and we go all in for them.

Ecommerce Brands

DIRECT-TO-CONSUMER · SHOPIFY · WOOCOMMERCE · AMAZON SELLERS

You sell products online and need Meta ads to profitably acquire new customers, retarget visitors, and scale your best-performing products — without burning budget on audiences that don’t convert.

You're a fit if:

You're spending (or want to spend) $1,000–$100,000/month on Meta ads
You want ROAS-focused campaigns — not just traffic and impressions
You've tried running ads yourself or with another agency and felt let down
You want creative testing, audience segmentation, and full-funnel strategy

This is me — book a call →

Lead Generation Businesses

B2C SERVICES · HOME SERVICES · REAL ESTATE · COACHES · CLINICS

You need a consistent, predictable flow of qualified leads from Facebook and Instagram — not just form fills from tire-kickers, but real prospects who convert into paying customers.

You're a fit if:

You want to lower your cost-per-lead and increase lead quality
You're tired of agencies that report clicks but not actual conversions
You need landing pages, lead magnets, and follow-up sequences that work
You want campaigns that scale without the cost-per-lead blowing up

This is me — book a call →

SOUND FAMILIAR?

The Meta Ads Problems We Hear Every Single Week

Before working with MH Marketing, here’s what most of our clients were dealing with:

Burning Budget With No ROI

You’re spending $3,000–$10,000/month on Meta ads and your ROAS is below 1.5x — or you can’t even tell what’s working because your tracking is broken. Every month feels like throwing money into a fire.

Reported by 78% of new clients

Ads That Worked — Then Stopped

You had a campaign that crushed it for 3 months. Then suddenly CTR tanked, CPMs spiked, and nothing you try brings it back. Ad fatigue and audience saturation are real — and most agencies don’t know how to handle them.

The #1 reason clients switch agencies

No Idea What Your Agency Is Doing

Your current agency sends a monthly PDF report you can’t understand, never proactively communicates, and gives you vague answers when you ask about performance. You’re paying $2,000+/month and feel completely in the dark.

87% of agency clients report this issue

Reaching the Wrong People

You’re getting clicks but no sales. Your cost-per-purchase is 3x what it should be. The traffic looks good in the dashboard but doesn’t convert — a clear sign your audience targeting and creative messaging are misaligned.

Audience strategy is where most campaigns fail

Creative That's Gone Stale

You’ve been running the same 3 ad creatives for 6 months. Frequency is above 4. Your audience has seen your ads so many times they’re actively scrolling past. Without fresh creative testing, scaling is impossible.

Creative fatigue kills campaigns silently

Broken Tracking & Attribution

iOS 14 wrecked your pixel data. Your Meta attribution window doesn’t match Shopify. You’re seeing ‘purchases’ in Ads Manager that don’t appear in your store. You’re making decisions based on data you can’t trust.

Tracking issues affect 60%+ of accounts

Every single one of these problems has a solution. Here's ours.

What We Do

Full-Funnel Meta Ads Management — End to End

We don’t just run ads. We engineer the entire system that turns strangers into customers.

Full-Funnel Campaign Strategy

We map your entire customer journey — from cold audiences who’ve never heard of you, to warm retargeting, to past-customer win-backs. Each stage of the funnel gets its own dedicated campaign, budget allocation, creative, and objective. No guesswork. Just architecture.

TOFU · MOFU · BOFU

Audience mapping

Budget allocation

Fixes: Budget burning with no ROI

Audience Research & Targeting

We go deep on your ideal customer — interests, behaviors, lookalikes, and custom audiences built from your own customer data. We segment by intent stage so the right message reaches the right person at the right time. Your creative doesn’t fail — your targeting was just wrong.

Custom audiences

Lookalike audiences

Interest stacking

Fixes: Reaching the wrong people

Creative Strategy & Ad Testing

We develop and test multiple creative angles every month — static images, video ads, carousels, and UGC-style content. Every creative has a hypothesis. Every test has a winner. We systematically replace losing creatives before fatigue kills your campaign.

A/B testing

Creative angles

UGC-style ads

Video scripts

Fixes: Creative gone stale

Pixel Setup & Conversion Tracking

We audit and rebuild your Meta Pixel, Conversions API, and event tracking from scratch. We reconcile your Meta attribution with Shopify or your CRM so you always know your true cost-per-acquisition. No more trusting data you can’t verify.

Meta Pixel

Conversions API

Server-side tracking

Attribution modeling

Fixes: Broken tracking & attribution

Weekly Optimization & Scaling

We run structured weekly optimization cycles — reviewing placements, bids, audience performance, creative fatigue signals, and budget pacing. When something works, we scale it fast. When something doesn’t, we cut it before it costs you more. No waiting for the monthly report.

Weekly sprints

Budget scaling

Placement optimization

Bid strategy

Fixes: Ads that worked — then stopped

Transparent Reporting Dashboard

Every client gets a live reporting dashboard — updated weekly — showing ROAS, revenue, CPM, CTR, cost-per-purchase, and spend vs. target. You never have to ask how things are going. You’ll always know. Plus a weekly Loom video walkthrough from your account manager.

Live dashboard

Weekly Loom

ROAS tracking

Revenue attribution

Fixes: No idea what your agency is doing

Every service above is included in a single monthly retainer. No add-on fees. No surprise charges.

Pricing is based on your monthly ad spend. Book a call to get a custom quote.

OUR PROCESS

How We Take Your Meta Ads From Broken to Profitable

A structured, repeatable system — not a series of random experiments.

Account Audit & Onboarding

Week 1

We tear down your existing Meta account — or start fresh if needed. We audit your pixel health, historical campaign performance, audience structure, creative library, and attribution setup. We identify exactly what’s broken, what’s working, and what’s missing. Then we onboard you into our client dashboard and communication system.

Strategy Build & Campaign Architecture

Week 1-2

Based on the audit, we build your full-funnel campaign architecture. Cold prospecting campaigns targeting new audiences. Warm retargeting campaigns re-engaging visitors, video viewers, and social engagers. Retention campaigns for past customers. Each campaign gets dedicated budgets, objectives, placements, and creative briefs.

Creative Development & Campaign Launch

Week 2

We develop the first batch of ad creatives — multiple angles, formats (static, video, carousel), and hooks — each matched to the audience’s intent stage. Everything is reviewed with you before launch. We set up your live reporting dashboard and go live with full tracking verified.

Structured Testing & First Optimization Cycle

Weeks 3-4

The first two weeks of live data are the most critical. We monitor performance daily, identify winning audiences and creatives, cut losers fast, and begin budget shifting toward what’s performing. We deliver your first weekly Loom walkthrough explaining exactly what we’re seeing and doing.

Systematic Scaling & Continuous Growth

Month 2 onwards

Once we have winners, we scale them. New creatives enter the testing pipeline every two weeks to fight fatigue. We expand to new audiences as budgets grow. Monthly strategy calls keep us aligned with your business goals. You get a partner — not just a vendor managing a dashboard.

Most clients see measurable improvement in ROAS within the first 30 days.

Proven Results

Real Meta Ads Results From Real MH Marketing Clients

Every number below comes directly from Meta Ads Manager. No projections. No inflated claims.

Ecommerce

Meta Ads

Shopify

90-Day Campaign

CAMPAIGN RESULTS

ROAS

4.8x

Return on Ad Spend

REVENUE GENERATED

$124,800

in 90 Days

COST PER PURCHASE

$9.20

Down from $38.40

AD SPEND

$26,000

Total Budget

WEEKLY REVENUE TREND — WEEKS 1-13

Source: Meta Ads Manager · 1-day click, 7-day view attribution

INDUSTRY

Online Clothing Brand — Direct to Consumer

Challenge

This Shopify brand was spending $8,000/month on Meta ads and achieving a 1.2x ROAS — barely breaking even. Their pixel was misconfigured, they were running one broad campaign with no funnel structure, and their creative had not been refreshed in 4 months. A previous agency had been billing them $3,500/month with zero strategic input.

Solution

We rebuilt the account from scratch. New pixel setup with Conversions API. Full-funnel architecture: cold prospecting to 5 lookalike audiences, retargeting for add-to-cart and initiate-checkout, and a win-back campaign for past purchasers. We developed 12 new creative variations across static and video formats and launched with a structured testing protocol.

Result

Within 30 days, ROAS climbed from 1.2x to 2.1x. By day 90, we hit 4.8x ROAS on $26,000 in ad spend — generating $124,800 in tracked revenue. Cost per purchase dropped from $38.40 to $9.20. The brand increased their monthly ad spend from $8K to $20K because the numbers justified it.

“We were about to give up on Facebook ads entirely. MH Marketing turned it around completely. First agency that actually explained what they were doing and proved it with real numbers.”

— Sarah M., Founder, Online Clothing Brand

Want results like this? Book a free audit →

These are just 3 of 50+ campaigns we've managed.

See the full portfolio — filtered by industry and ad type.

What You Get

Everything Included in Your MH Marketing Meta Ads Retainer

One flat monthly fee. No hidden add-ons. No surprise invoices.

Full Account Audit (Month 1)

Complete teardown of your existing Meta account with written audit report delivered before we begin.

Campaign Architecture Build

Full-funnel TOFU / MOFU / BOFU structure built from scratch or rebuilt from your existing account.

Audience Research & Segmentation

Custom audiences, lookalike audiences, interest-based and behavioral targeting mapped to your funnel stages.

Ad Creative Development

We write all copy and develop creative briefs. We produce 6–10 creatives per campaign launch.

A/B Creative Testing

Structured weekly creative testing with clear hypothesis, result tracking, and winner identification.

Pixel & Conversion API Setup

Full tracking setup including Meta Pixel, Conversions API, standard events, and custom conversions.

Weekly Optimization Cycles

Every week: audience review, creative performance, budget pacing, and bid strategy adjustment.

Weekly Loom Video Walkthroughs

Your account manager records a screen-share every week explaining what happened, what changed, and what’s next.

Live Reporting Dashboard

Real-time access: ROAS, revenue, CPM, CTR, CPA, and spend vs. target — always current.

Monthly Strategy Call

45-minute Zoom with your account manager to review performance and align on business goals.

Landing Page Review & CRO Feedback

We review the pages your ads send traffic to and provide conversion optimization recommendations.

Slack / Email Communication

Direct access to your account manager. Responses within 4 business hours. No ticketing systems.

No long-term contracts. Month-to-month. Cancel anytime with 30 days notice.

We earn your business every single month.

Client Testimonials

What Our Meta Ads Clients Say

Verified reviews from Google, Facebook, and direct client submissions.

All testimonials are from real clients. Full names and businesses shared with permission.

★★★★★

“MH Marketing took us from 1.2x ROAS to 4.8x in 90 days. Not a typo. They rebuilt our entire funnel, fixed our tracking, and finally gave us creatives that actually convert. The weekly Loom walkthroughs alone are worth the retainer.”

Sarah M.

Founder, Online Clothing Brand

Google Review

Verified

★★★★★

“312 qualified leads in one month at $14 CPL. We’ve never seen numbers like that. What impressed us most was the transparency — we knew exactly what was happening with our money every single week. No more guessing.”

James T.

Owner, Maryland HVAC Company

Facebook Review

Verified

★★★★★

“6.2x ROAS over 6 months and 18,000+ new email subscribers from Meta campaigns. These guys understand direct response advertising at a level most agencies don’t. They’re a real growth partner, not just an ad runner.”

Maria G.

CMO, DTC Skincare Brand

Google Review

Verified

Why Trust MH Marketing With Your Meta Ad Budget?

We don’t just claim expertise. We demonstrate it — through certifications, results, and radical transparency.

Verified by Meta

Meta Blueprint Certified

Our team holds active Meta Blueprint certifications in Media Planning, Media Buying, and Marketing Science — the highest level of verified Meta advertising knowledge available. Certification ID available on request.

Since 2019

5+ Years of Meta Ads Experience

Since 2019, we have managed Meta ad campaigns across ecommerce, lead gen, SaaS, and local business categories — through iOS 14 privacy changes, algorithm updates, and every major platform shift. We’ve seen what breaks accounts and what scales them.

$2M+ Managed

$2M+ in Meta Ad Spend Managed

We have managed over $2 million in cumulative Meta ad spend across our client portfolio. That scale of experience means we’ve seen every type of account, every type of problem, and we’ve built systems that work across industries.

Client-Owned Accounts

Radical Transparency Policy

You own your account. Always. We never hold accounts hostage. You get full admin access from Day 1. Every decision we make is documented and explained. You see every dollar spent and every result generated — in real time.

MH Marketing Founder & Lead Strategist

5+ years running Meta ads for ecommerce and service businesses. Meta Blueprint Certified. Personally oversees strategy for every client account at MH Marketing. Based in Baltimore, MD.

MH Marketing vs. Typical Meta Ads Agencies

Not all agencies are built the same. Here’s what makes the difference.

What Matters

MH MARKETING

Typical Agency

Reporting frequency

Account ownership

Creative strategy

Tracking setup

Contract terms

Dedicated account manager

Campaign structure

Strategy calls

Pricing transparency

Minimum ad spend

Ready to work with an agency that operates differently?

Pricing

Simple, Transparent Pricing — Tied to Your Ad Spend

We charge a flat monthly management fee based on your ad spend tier. No percentage-of-spend surprises. No hidden costs.

STARTER

$1,000 – $5,000/month

From $750/month

Best for: Brands testing Meta ads for the first time or scaling from small budgets

Frequently Asked Questions About Our Meta Ads Service

Honest answers. No sales spin.

How long does it take to see results from Meta ads?

Most clients see measurable improvement within the first 30 days — usually in tracking accuracy, cost per result, and creative performance. Meaningful ROAS improvement typically lands between day 30 and day 60, once we have enough data to identify winning audiences and creatives. Full-funnel scaling generally happens from month 2 onward. Anyone promising overnight results is guessing.

Do I need a minimum ad spend to work with MH Marketing?

Yes — we work with accounts spending $1,000/month or more on Meta ads. Below that, there isn’t enough data volume for structured testing, and you’d be better served putting that budget into ad spend rather than management. Our Starter tier is built specifically for brands in the $1,000–$5,000/month range.

Who owns the ad account — me or MH Marketing?

You do. Always. We work inside your Meta Business Manager with admin access granted to us. If we ever part ways, you keep the account, the pixel, the audiences, the creative, and all historical data. We never hold accounts hostage — it’s written into our onboarding.

What do I need to provide to get started?

Admin access to your Meta Business Manager (or we’ll help you create one), access to your website or Shopify store for pixel verification, any existing brand assets such as product photos, logos, and videos, and a short onboarding call to align on goals and target cost per result. We handle everything else — including strategy, copy, and creative briefs.

How is MH Marketing different from other Meta ads agencies?

Three things: transparency, structure, and access. You get a weekly Loom video walkthrough and a live dashboard instead of a monthly PDF. You get a real full-funnel campaign architecture instead of one broad campaign. And you talk directly to the strategist running your account — not an account coordinator managing 30 other clients.

Do you handle ad creative (images and videos)?

Yes. We write all ad copy and develop creative briefs and concepts for every campaign, producing 6–10 creatives per launch and refreshing them every two weeks. For static ads and simple video edits we produce in-house. For high-end video production or UGC-heavy campaigns, we either work with your existing assets or coordinate with production partners — included at the Scale tier.

What happens if my ads aren't performing?

We diagnose and fix it — that’s the job. You’ll see exactly what we’re testing and why in your weekly walkthrough. If performance doesn’t improve and the problem is on our side, we’ll tell you plainly. And because we’re month-to-month with no lock-in, you’re never trapped in a contract while waiting for results.

Can you work with my existing Meta Ads account or do you start fresh?

Both are options, and the audit decides. If your account has clean history, a healthy pixel, and useful learning data, we rebuild campaign structure on top of it — that data is valuable. If the account is fundamentally misconfigured or has damaged signal quality, we recommend a clean rebuild. We’ll explain the reasoning either way before touching anything.